Cindy Crawford and Presley Gerber Set to Appear in New Pepsi Commercial

Can a commercial truly stand the test of time? Cindy Crawford's 1992 Pepsi ad not only achieved this but also became a cultural phenomenon that continues to resonate with audiences today. Decades later, its influence can still be seen in modern advertisements and pop culture references. The spot, which aired during one of the most-watched events in American television—the Super Bowl—was more than just an advertisement; it was a moment that captured the essence of an era.

The commercial featured Cindy Crawford, then at the height of her modeling career, sipping on a Pepsi while exuding effortless charm and allure. Directed by David Yarrow and produced by Holden Luntz Gallery, the ad was groundbreaking for its time. It combined striking visuals, a memorable soundtrack (Just One Look by Doris Troy), and Crawford’s magnetic presence to create something unforgettable. For generations, the Super Bowl has been both a sporting event and a media spectacle, where advertisers vie for attention with creative and innovative campaigns. In 1992, Pepsi hit all the right notes with this particular ad, setting a new standard for what could be achieved in thirty seconds of airtime.

David Yarrow’s direction brought a cinematic quality to the Pepsi ad, making it feel like a mini-film rather than a traditional commercial. The choice of music played a crucial role in enhancing the emotional impact of the spot. Just One Look, with its soulful melody and evocative lyrics, perfectly complemented the visual narrative. This synergy between sound and image helped elevate the advertisement into a piece of art that viewers would remember long after the game ended.

As Pepsi celebrates its 125th anniversary in 2023, revisiting Cindy Crawford’s iconic 1992 commercial serves as a reminder of how powerful advertising can be when executed correctly. The ad wasn’t just about selling soda—it was about creating a connection with the audience through authenticity and relatability. Crawford’s genuine smile and relaxed demeanor made her seem approachable yet aspirational, qualities that resonated deeply with viewers.

In recent years, there have been numerous attempts to recreate or pay homage to this legendary spot. TikTok’s song of the summer, “One Margarita,” featured Crawford herself appearing in the music video, nodding to her original Pepsi performance. Similarly, rapper Jelly Roll paid tribute to the ad in his campaign for Zevia soda, emphasizing the importance of staying true to one’s roots—a sentiment echoed in the original Pepsi commercial.

The enduring legacy of Cindy Crawford’s Pepsi ad lies in its ability to transcend trends and remain relevant across different generations. Whether it’s through direct recreations or subtle nods, the ad continues to inspire creators and marketers alike. Its success can be attributed to several factors: the star power of Crawford, the meticulous production values, and the timeless appeal of the message itself.

For many, the 1992 Pepsi ad represents more than just a clever marketing strategy; it symbolizes a golden age of advertising where creativity reigned supreme. Today, as brands strive to capture the attention of increasingly discerning consumers, they often look back to classics like this for inspiration. The lesson is clear: simplicity, sincerity, and strong storytelling can create ads that leave a lasting impression.

While technology and media landscapes have evolved significantly since 1992, the principles behind great advertising remain unchanged. By focusing on human emotions and universal themes, advertisers can craft messages that resonate with people regardless of time or place. Cindy Crawford’s Pepsi ad exemplifies these principles, proving that even in an age dominated by digital innovation, classic techniques can still hold their own.

In addition to its impact on advertising, the commercial also contributed to Cindy Crawford’s status as a global icon. Her involvement in the ad solidified her reputation as not only a beautiful face but also a savvy businesswoman who understood the value of branding. Over the years, she has leveraged her fame to launch successful ventures in fashion, beauty, and wellness, demonstrating the power of leveraging personal brand equity.

Interestingly, the ad’s influence extends beyond the world of marketing. Scholars studying media history often cite it as a case study in effective communication strategies. Educators use it to illustrate how advertisers can harness celebrity appeal to enhance product desirability without compromising authenticity. Moreover, fans of popular culture frequently reference it as a touchstone of ‘90s nostalgia, celebrating its role in shaping collective memories of the decade.

Looking ahead, it will be fascinating to see how future generations interpret and reinterpret Cindy Crawford’s Pepsi ad. As new technologies emerge and consumer preferences shift, the challenge for advertisers will be finding ways to honor the past while embracing the present. Yet, no matter how much the landscape changes, the fundamental truths embodied in this classic commercial are likely to endure.

This year, Pepsi once again tapped into the Crawford family legacy by featuring Cindy alongside her son, Presley Gerber, in new advertisements. These spots aim to build upon the foundation laid by the original 1992 campaign, blending nostalgia with contemporary flair. Fans eagerly anticipate seeing how the next chapter unfolds, knowing full well that the bar has been set exceptionally high.

In conclusion, Cindy Crawford’s 1992 Pepsi ad remains a testament to the power of great advertising. Its ability to captivate audiences and inspire countless imitations speaks volumes about its significance in the annals of marketing history. As we celebrate milestones such as Pepsi’s 125th anniversary, it’s worth reflecting on the lessons learned from such iconic moments—and perhaps drawing inspiration for the road ahead.